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Supply (or inventory) refers to your sites, apps, networks, or publishers.
This page provides instructions for adding and managing Supply in the LKQD™ Platform.

 


 

When creating or editing a Supply Source, the page has the following tabs:

Settings

Supply Source Name – This is the name you will use to identify a supply partner.   This should be a user friendly name for your own reference.  Most common choice is the name of a network, website, publisher, or app.

Environment – choose the environment of the supply source (i.e. mobile web, mobile app, desktop, CTV).

Supply Partner 

    • Company who owns the Supply Source or who you purchase the ad inventory from.  Associating a Partner to a Supply Source is used in reporting and for you to issue the Partner reporting access.  For more information, please see: Supply Partner Reporting
    • To create a new Partner, input the name and click the ‘New’ button
    • To select an already created Partner, click the 'Existing' button and use the drop down menu.

Relationship

    • Owned – you own the supply source.
    • Rep Inventory – Exclusive – you represent ad inventory exclusively, but you don’t own the supply source.
    • Rep Inventory – Non-Exclusive – you represent ad inventory, but not exclusively.

Inventory Cost

    • Select how you pay the Supply Source.
    • CPM – Fixed CPM payment on impressions delivered
      • Cost – the CPM $ value that you pay for the ad inventory
    • Rev – % of revenue from impressions delivered
      • Cost – the Revenue % that you pay for the ad inventory

Demand Floor 

    • This field will allow you to control a floor price for any Demand Deal to be eligible to run on the Supply Source.  This ensures you have the ability to easily control supply source margins.  

Marketplace Floor

    • The lowest CPM bid you are willing to accept from the Marketplace for this ad inventory.  This should be close to the inventory cost to ensure as many ads fill as possible.  For more information, please see:  LKQD™ Marketplace

VAST Timeout Limit

    • You may specify a VAST publisher tag timeout limit for the Supply Source.  This is the time limit (in milliseconds) that the Supply Source allows for your demand tags to respond.  LKQD uses this time limit as a cut off for ad selection.  If your demand tags do not respond within this time limit they will not be eligible to fill the ad opportunity.  For more information, please see:  Tag Timeouts
    • Default – 1000ms.

VPAID Timeout Limit

    • You may specify a VPAID publisher tag timeout limit for the Supply Source.  This is the time limit (in milliseconds) that the Supply Source allows for your demand tags to respond.  LKQD uses this time limit as a cut off for ad selection.  If your demand tags do not respond within this time limit they will not be eligible to fill the ad opportunity.
    • LKQD recommends always leaving this field as 'Default' unless you are using a LKQD Format tag.  
    • For any VPAID publishers, the publisher determines the timeout and leaving this setting as 'Default' will allow it to inherit the publisher's timeout without potentially cutting it short. 
    • For LKQD Formats, this timeout represents the total time for ad selection to occur and may be desired to be set less than the default which is 30000ms.

VPAID Strict Mode - If enabled, restrict VPAID demand attempts to premium demand channels to reduce in-browser loading.

Status

    • Active – will set this partner live.
    • Inactive - will take the partner's ad connection offline.
    • Testing - will allow the supply partner to test the tag.
    • Pending - should be used while configuring a partner's Supply Source settings.  If traffic is sent while in this status, ad selection will be bypassed and only passback banners are eligible to serve, where applicable.

Demand

  • Select (target) Demand Tags to the Supply Source.  Check the boxes of the demand you would like to run on this Supply Source. 
  • Set Priority
    • Auto - Use this if the Demand Tag does not have specific business rules requiring it to be prioritized over other Demand Tags.
    • Only Look - Use this if the Demand Tag should be the only tag attempted to fill the Opportunity.  Each Supply Source should only have one 'Only Look' Demand Tag at a time. 
    • First Look - Use this if the Demand Tag should always get considered first for ad selection over all other eligible Demand Tags.  Each Supply Source should only have one 'First Look' Demand Tag at a time. 
    • 1-10 - Use the numbered Priorities if the Demand Tag has business rules requiring it to be prioritized over other Demand Tags.  Priority 1 is the highest setting and Priority 10 is the lowest setting.
    • For more information, please see: Ad Selection
  • Only demand sources that are eligible to run on the Supply Source's selected environment are listed.

Restrictions

  • Domain, App, Bundle ID, Device ID, and/or IP Address lists applied as Whitelists or Blacklists.  For more information, please see: Restrictions (Whitelist / Blacklist)
  • Maximum Ad Duration – You can specify a maximum ad length (in seconds).  Please note that limiting the ad duration will limit the amount of ads available and may reduce fill rate.

Traffic Filters (Pre)

White Ops MediaGuard - This product will allow LKQD platform partners to utilize WhiteOps' technology to detect invalid traffic in real-time, and block invalid opportunities at the supply source level.  This can also be set at the Account level or Demand Tag level (see Account Management or Demand Management respectively).

  • Default - WhiteOps Pre-bid filter settings will be inherited from the Account level and/or Demand Tag level.
  • On - WhiteOps Pre-bid Filtering is enabled for the Supply Source.

Pixalate Pre-bid - This product will allow LKQD platform partners to utilize Pixalate technology to detect invalid traffic in real-time, and block invalid opportunities at the supply source level.  This can also be set at the Account level or Demand Tag level (see Account Management or Demand Management respectively).

  • Default - Pixalate Pre-bid filter settings will be inherited from the Account level and/or Demand Tag level.
  • On - Pixalate Pre-bid Filtering is enabled for the Supply Source.

Verification (Post)

  • Apply 3rd party verification data to your Supply Source.  

  • In order to access the proprietary reporting data from these third party vendors you must have a contract in place with the vendor and the vendor must be enabled by your LKQD client services representative.
  • To apply, click Enabled and input the desired sample rate of impression (as a percentage).  The sample rate of impressions is applied to the Impression metric.

Advanced Settings

Ad Selection

  • Max VPAID Asynchronous Attempts
    • This field controls the number of VPAID ad managers that will be simultaneously attempted.  The Default value will vary by account.  Accepted values are 1-7.

Tag Options

  • Enforce Platform Connections
    • Enabling this option will restrict eligible request to those coming through your platform connection tag.  This prevents partners from modifying your tag and implementing it in external platforms.

Session and Opportunity Management

When using the LKQD video player, you can use the Advanced Settings tab to implement additional rules that will limit the number and frequency of ad opportunities a user is eligible for per session. 

  • Maximum Opportunities per Ad Session
    • This field will limit that number of ad opportunities that a user can generate per session.
  • Maximum Impressions per Ad Session
    • This field will limit that number of ad impressions that a user can generate per session.
  • Interval Between Opportunities
    • The minimum amount of time that must pass in a user's session before they are eligible to generate another ad opportunity.  The interval value should be input in milliseconds (ms).

Passback Banners

When using the LKQD video player's In-Banner execution, you can apply a passback banner that will be called when the Supply Source is in 'Pending' status, no ad is available to serve, or after the winning ad has completed playback.  

Passback banners can be applied in one of two formats:

  • LKQD Hosted Banner
    •  Upload an image to be used as the passback creative and input a clickthrough URL.
  • Third Party HTML Banner
    • Input a Third party hosted HTML banner code.

Tag Generator (available after you create and save a Supply Source)

The tag generator is used to create a publisher tag that should be sent to the Supply Source.

Tag Types

    • For more information on which tag type should be used, please see: Publisher Tags

Formats

    • In-Banner - this format will run in the content area of a website independent of a video player element and/or integration.
    • Out-Stream
      • In-Content:  this format will display inline in the page when viewable.
      • Slider:  this unit will slide out from the bottom right corner of the page and remain fixed at the bottom right of the page for the duration of the ad.
      • Fixed (Bottom):  this format overlays the page content and stays fixed at the bottom of the browser.  Users can still engage with content while the ad plays.
    • Interstitial – this is a full screen takeover unit.

      More information on formats can be found here.

Play Initiation

    • Auto Play – the ad will automatically play.
    • User Initiated – the ad will play after the user clicks a ‘play button’.

Volume

    • 0 – 100
      Note:  This is only a recommendation.  For example, depending on the play type and the settings of a mobile device, the volume setting may be overridden because auto playing audio is very sensitive in mobile environments.

 

After selecting all your desired settings for this tag, please use the ‘Download Tag’ button and send the downloaded tag text file to the Supply Source.

Tag Validation (available after the tag has live activity)

Tag Validation data is only available if the Supply Source has begun to make ad requests to the tag.  The tab displays a sampling of the most recent external ad requests made by the Supply Source's tag.  The sampling should be used to ensure all required parameters are being populated with appropriate values.  

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