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EnvironmentRequired VariablesOptional VariablesDetailsExample
Mobile Web    
 playerContainerId* 

The ID of the ad container element on the page.

*Required for Out-Stream In-Content

 
  playerId

The element id of the video element where the content will play (leave blank if video content is not present for this ad implementation)

 
 playerWidth 

The width (pixels) of the format

640
 playerHeight The height (pixels) of the format360
  playInitiationWhether the ad should autoplay or be user initiated. Leave blank for default (auto).auto
  volumeThe initial volume setting of the ad (0 - 100)100
 execution The tag's execution type. Auto populated by the LKQD™ Tag Generator.outstream, inbanner, or interstitial
 placement The tag's placement type. Required for Out-Stream executions. Auto populated by the LKQD™ Tag Generator.incontent, slider, or bottom
  passbackFirstDefines if the passback loads before or after the video ad. Only applicable for In-Banner execution. Can be set using the Placement drop down menu.true, false
  supportThe tag's supported mediafile types (leave blank for auto detection). Options are 'html5' or 'html5flash'html5flash
 pageUrl The URL of the page where the ad will display.http://www.website.com/page.html
  controlsWhether controls for the ad should always be present. To enable, set to true.true
  trackImpReserved for a 3rd/4th party impression pixel. 
  trackClickReserved for a 3rd/4th party click tracking pixel (must redirect). 
  custom1Custom parameter for passing aggregatable values. See Custom Parameter page for more info. 
  custom2Custom parameter for passing aggregatable values. See Custom Parameter  page for more info. 
  custom3Custom parameter for passing aggregatable values. See Custom Parameter  page for more info. 
  pubMacrosReserved for publisher defined macros for ad targeting. 
  dfpSet to true if the Supply Source tag will be implemented into DFP. This will ensure the tag is compliant with all DFP regulations. 
  lkqdIdRandom number used to identify the ad placement. (do not modify) 
  supplyContentVideo

An array that designates what content the ad should play against the ad, where the content should click to, and when the ad should play in relation to the content.

Play options are 'pre' to play the content before ad and 'post' to play the content after the ad.

url: 'CONTENT-URL-HERE', clickurl: 'CLICK-URL-HERE', play: 'pre'

Mobile App    
 playerContainerId* 

The ID of the ad container element on the page.

*Required for Out-Stream In-Content

 
  playerIdThe element id of the video element where the content will play (leave blank if video content is not present for this ad implementation) 
 playerWidth 

The width (pixels) of the format

640
 playerHeight The height (pixels) of the format360
  playInitiationWhether the ad should autoplay or be user initiated. Leave blank for default (auto).auto
  volumeThe initial volume setting of the ad (0 - 100) 
 execution The tag's execution type. Auto populated by the LKQD™ Tag Generatoroutstream, inbanner, or interstitial
 placement The tag's placement type. Required for Out-Stream executions. Auto populated by the LKQD™ Tag Generator.incontent, slider, or bottom
  passbackFirstDefines if the passback loads before or after the video ad. Only applicable for In-Banner execution. Can be set using the Placement drop down menu.true, false
  supportThe tag's supported mediafile types (leave blank for auto detection). Options are 'html5' or 'html5flash'html5flash
  controlsWhether controls for the ad should always be present. To enable, set to true.true
  dntDo Not Track setting0 or 1
 appName The application's name.Pandora
 bundleId The application's bundle ID.com.apple.mobilesafari
  trackImpReserved for 3rd/4th party impression pixels. 
  trackClickReserved for 3rd/4th party click tracking pixels. 
  custom1Custom parameter for passing aggregatable values. See Custom Parameter page for more info. 
  custom2Custom parameter for passing aggregatable values. See Custom Parameter  page for more info. 
  custom3Custom parameter for passing aggregatable values. See Custom Parameter  page for more info. 
  appVersion

The application's version.

1.2.1
  appStoreUrlThe application's app store URL.https://itunes.apple.com/us/app/id284035177
  idfaThe Apple device ID.ac854cf4-c6fe-48e7-af45-a9c812663e97
  aid

The Android advertiser ID.

328131e7-85ae-4de6-a9de-551593956de4
  geoLatitudeThe location latitude of the user's device.40.689060
  geoLongitudeThe location longitude of the user's device.-74.044636
  geoLocationThe location of the user's device as latitude,longitude.40.689060,-74.044636
  pubMacrosReserved for publisher defined macros. 
  dfpSet to true if the Supply Source tag will be implemented into DFP. This will ensure the tag is compliant with all DFP regulations. 
  lkqdIdRandom number used to identify the ad placement. (do not modify) 
  supplyContentVideo

An array that designates what content the ad should play against the ad, where the content should click to, and when the ad should play in relation to the content.

Play options are 'pre' to play the content before ad and 'post' to play the content after the ad.

url: 'CONTENT-URL-HERE', clickurl: 'CLICK-URL-HERE', play: 'pre'

Desktop    
 

playerContainerId

 

The ID of the ad container element on the page.

*Required for Out-Stream In-Content

 
  playerIdThe element id of the video element where the content will play (leave blank if video content is not present for this ad implementation) 
 playerWidth The width (pixels) of the format640
 playerHeight The height (pixels) of the format360
  playInitiationWhether the ad should autoplay or be user initiated. Leave blank for default (auto).auto
  volumeThe initial volume setting of the ad (0 - 100)100
 execution The tag's execution type. Auto populated by the LKQD™ Tag Generator.outstream or inbanner
 placement The tag's placement type. Required for Out-Stream only. Auto populated by the LKQD™ Tag Generator.incontent or slider
  passbackFirstDefines if the passback loads before or after the video ad. Only applicable for In-Banner execution. Can be set using the Placement drop down menu.true, false
  supportThe tag's supported mediafile types (leave blank for auto detection). Options are 'html5' or 'html5flash'html5flash
 pageUrl The URL of the page where the ad will display.http://www.website.com/page.html
  controlsWhether controls for the ad should always be present. To enable, set to true.true
  trackImpReserved for 3rd/4th party impression pixels. 
  trackClickReserved for 3rd/4th party click tracking pixels. 
  custom1Custom parameter for passing aggregatable values. See Custom Parameter page for more info. 
  custom2Custom parameter for passing aggregatable values. See Custom Parameter page for more info. 
  custom3Custom parameter for passing aggregatable values. See Custom Parameter page for more info. 
  pubMacrosReserved for publisher defined macros. 
  dfpSet to true if the Supply Source tag will be implemented into DFP. This will ensure the tag is compliant with all DFP regulations. 
  lkqdIdRandom number used to identify the ad placement. (do not modify) 
  supplyContentVideo

An array that designates what content the ad should play against the ad, where the content should click to, and when the ad should play in relation to the content.

Play options are 'pre' to play the content before ad and 'post' to play the content after the ad.

url: 'CONTENT-URL-HERE', clickurl: 'CLICK-URL-HERE', play: 'pre'
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