LKQD™ provides viewability data on video impressions where:
- LKQD™ VPAID or Player publisher tags are used
- LKQD™ has access to the top level window or can access the top level window via friendly IFrames
Viewability metrics provide insight into the percentage of impressions that are considered in-view by LKQD™'s measurement of the applicable criteria outlined in the MRC Viewable Ad Impression Guidelines. In general, a video impression is considered viewable if 50% of the advertisement is viewable on the page for 2 consecutive seconds.
Viewability Measured Impressions: The number of impressions served where viewability was able to be measured.
Viewable Impressions: The number of impressions that were delivered in-view.
Viewability Measured Rate: Measurable Impressions / Impressions.
Measured Rate provides insight into the percentage of overall impressions that are able to be measured for viewability.
Viewability Rate: Viewable Impressions / Measured Impressions.
Viewability Rate provides insight into the percentage of measurable impressions that LKQD™ has determined meet the MRC requirements for viewability.
Web vs App
In a web browser, viewability considers the state of the brower window, the browser tab, and the position of the ad within the viewport.
For mobile apps using a WebView to display ads, viewability should also consider the state of the WebView.
*This data is not meant to substitute third party viewability vendors OR advertiser data, and should only be used as a guide. LKQD™ has not obtained MRC certification for viewability measurement and is not currently seeking cerfitication.