Certified VPAID vendors can run compliant VPAID Demand Tags on the LKQD™ platform. These 3rd party vendors are certified to run their proprietary VPAID tags from LKQD approved ad servers. VPAID tags that do not meet these criteria must complete LKQD VPAID certification prior to being set live on the LKQD™ platform. LKQD™ is not responsible for and will not investigate any playback errors or reporting discrepancies that result from non-certified VPAID vendors.
Required Industry Compliance
Effective January 1, 2017: In order to become LKQD™ VPAID certified, vendors must be active participants in the following industry programs:
Trustworthy Accountability Group (TAG)
- Certified Against Fraud Program (Independent Validation)
- Certified Against Malware Program (Independent Validation)
Digital Advertising Alliance (DAA)