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Desktop

Certified VPAID vendors can run their proprietary ad formats, and any VPAID formats from LKQD approved agency ad servers.  Users can run VPAID formats that do not meet these criteria, but will do so at their own risk.  LKQD™ is not responsible for and will not investigate any playback errors or reporting discrepancies that result from uncertified VPAID vendors.

Mobile

Certified VPAID vendors can run HTML5 compliant VPAID Demand Tags on the LKQD™ platform.  These 3rd party vendors are certified to run their proprietary ad formats, and any VPAID formats from LKQD approved agency ad servers.  VPAID tags that do not meet these criteria must complete LKQD VPAID certification prior to being set live on the LKQD™ platform.  LKQD™ is not responsible for and will not investigate any playback errors or reporting discrepancies that result from uncertified VPAID vendors.

Required Industry Compliance

Effective January 1, 2017:  In order to become LKQD™ VPAID certified, vendors must be active participants in the following industry programs:

Trustworthy Accountability Group (TAG)

Digital Advertising Alliance (DAA)

 

 

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