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  • Environment - Choose the environment that the pixel should be applied to.  Environments are:
    • All (fire the pixel for all environments)
    • Mobile Web
    • Mobile App
    • Desktop
    • Connected TV
  • Event - Choose the tracking event that you want the pixel applied to. Events are:
    • Ad Start
    • Ad Impression 
    • Ad Quartile 1
    • Ad Midpoint
    • Ad Quartile 3
    • Ad Complete
    • Ad Click
    • Companion Impression
    • Companion Click Tracking
  • Pixel URL - Input the tracking pixel here.  Must be a 1x1 image pixel.
  • Sample Rate - Specify the sample rate of the ad response that you would like the pixel included in.

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Verification (Post)

Third Party Verification Settings

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  • White Ops

    • Disabled  - The vendor is not applied at the Account level.

    • Enabled - The vendor is applied at the Account level.
      • Measured Sample Rate of Impressions - If enabled, the user must specify the sample rate of their Account traffic that they would like the vendor to measure
  • comScore vCE

    • Disabled  - The vendor is not applied at the Account level.

    • Enabled - The vendor is applied at the Account level.
      • Measured Sample Rate of Impressions - If enabled, the user must specify the sample rate of their Account traffic that they would like the vendor to measure
  • Moat

    • Disabled  - The vendor is not applied at the Account level.

    • Enabled - The vendor is applied at the Account level.
      • Measured Sample Rate of Impressions - If enabled, the user must specify the sample rate of their Account traffic that they would like the vendor to measure

Verification

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JS

Use this tab to apply verification script URLs that should fire across your entire account.

  • Environment - Choose the environment that the script URL should be applied to.  Environments are:
    • All (fire the pixel for all environments)
    • Mobile Web
    • Mobile App
    • Desktop
    • Connected TV
  • Script URL - Input the script URL here.  Script URLs must be secure, and all domains must be whitelisted by LKQD before they are allowed to run on the LKQD platform.  If your script URL's domain is not approved, please contact your account manager.
  • Measured Rate - Specify the sample rate of ad impressions that the script URL should be injected on the page.

Custom

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Mapping

Use this tab to apply friendly names to each of the 40 available custom parameters.  By assigning a user friendly name to commonly used parameters, it is easier to identify what each parameter references and to target them correctly.

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These names will be displayed in the (Demand Tag) Custom Parameter Targeting to easily reference custom parameters when assigning targeting values.  

Traffic Filters (Pre)

Use this tab to configure Maximum LKQD IVT % and player size settings that apply to all traffic pre-opportunity across all environments or by environment.  

  • Maximum LKQD IVT % - Supply Sources that are greater than the input value will not be considered eligible.  Values can be set per environment or for all environments.
    • No Filter - No account level Maximum IVT % filtering is applied.
    • Same For All Environments - The input value will be used for all environments.
    • By Environment - Individual values can be input per environment.  If a field is left empty, no filtering will be applied for that environment at the account level.
  • Player Size - Supply Sources that don't meet the global or environment requirements will not be considered eligible.  Detected or Declared setting apply to all environments.  Player size requirements can be set individual by environment.
    • No Filter - No account level player size filtering is applied.
    • Detected - Detected player size (when available) will be used to determine if a supply request meets player size filter requirements.
      • For Undetectable
        • Use Declared - If player size cannot be detected, use the publisher declared player size.
        • Restricted - If player size cannot be detected, do not consider the request eligible.
    • Declared - Publisher declared player size will be used to determine if a supply request meets player size filter requirements.
    • Same For All Environments - The player size requirements will be applied against all Supply Sources for all environments.
    • By Environment - Individual player size requirements can be applied for each environment.  If no requirements are applied against an environment, no filtering will be applied at the account level.
  • WhiteOps Pre-bid Filter -White Ops MediaGuard - This product will allow LKQD platform partners to utilize WhiteOps' technology to detect invalid traffic in real-time, and block invalid opportunities at the account level.  This can also be set for a single Supply Source instead of the entire account (see Supply Management).
    • Off - WhiteOps Pre-bid Filtering is not enabled at the account level.
    • On - WhiteOps Pre-bid Filtering is enabled at the account level for all environments.
    • By Environment - WhiteOps Pre-bid Filtering is enabled at the account level for all environments set to 'ON' and disabled for all environments set to 'OFF'.