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The ad server has 10 numbered Priorities (1 is the highest value priority, 10 is the lowest value priority), plus 'First Look', 'Only Look', 'Last Look' and 'Auto' options.  Every Demand Tag must be placed in a Priority.  The platform's default Priority setting is 'Auto'.  Priorities will never change automatically, only by users setting or changing the Priority.


If there is a business reason to influence the priority of Demand Tag(s), such as a delivery requirement, CTR/VTR optimization, etc, the Priority levels 1-10 can be utilized to influence the ad selection process and give one tag priority over another.  For direct (guaranteed) tags, priority will be the main level of influence.

This should only be used for business reasons, otherwise Demand Tags should be placed in the 'Auto' Priority.